Samsung Improved Its Earbuds Market Share In Q1 2022

Samsung is doing actually well in the earbuds market, equally far as get-go quarter of 2021 is concerned especially. With the TWS (True Wireless Stereo) market currently in recovery manner, wireless earbuds selling for more than $100 have regained their grip in Q1 2021.

Samsung grabbed the third spot in the global TWS segment in terms of marketplace share. The South Korean tech giant was but behind Apple tree and Xiaomi.

Apple and Xiaomi have seen a drib in their market share every bit compared to the previous quarters. Notwithstanding, Samsung managed to improve its performance in Q1 and reduced the gap betwixt it and the Chinese electronics behemoth, Xiaomi.

Samsung grabs 2nd identify in the over-$100 TWS market

The over-$100 TWS marketplace segment witnessed a major drop in the first iii-quarters last year due to the coronavirus pandemic. The $100+ segment, on the other, recovered in Q4 and improved throughout Q1 2021.

The $100+ segment reached an impressive 46 pct market share. With customers gradually moving towards higher-cost solutions, the high-cease market place is on the verge of recovery, according to SamMobile.

Apple was leading the $100+ TWS segment with a significant 57 percent market share. Samsung wasn't far between with a 17 percent share, as noted by Counterpoint Research.

How did Samsung dominate the market in Q1?

Samsung's Milky way Buds Pro earbuds played a vital role in helping the company achieve success in the starting time quarter. Moreover, the visitor adopted an aggressive marketing strategy for its Milky way Buds Live, Milky way Buds+, and other older models.

The visitor is expected to unveil new pair of earbuds in July or August. The upcoming earbuds will be called the Galaxy Buds ii. If this proves to be truthful, Samsung will be able to maintain its momentum throughout Q1 2021.

Samsung's subsidiary JBL is expected to be ranked fourth in the TWS market worldwide with a share of iv pct shipments. Last year, JBL sold a whopping 9.2 million truly wireless earphones, and the brand is expected to increment the number to 12.4 million.

If Samsung'south numbers are combined with JBL's, the sometime becomes the second-biggest TWS brand this year. The Korean tech firm is expected to denote the much-awaited Milky way Buds+ successor subsequently this year.

Aside from that, the company could innovate improve battery life and sound quality in a similar design. Samsung has neither confirmed nor denied its program to launch the successors to Galaxy Buds Alive.